I'm talking about the "you get to be a mad scientist in your bathroom, watching the power of chemical reactions right before your eyes" sort of fun, courtesy of the Su:m37 White Award Enzyme Powder Wash, which might just be my new favourite cleanser.
Su:m37: Killing it on the packaging front, every time. |
I actually purchased this in sample packets to put my curiosity to rest, assuming that it was gimmicky in addition to being expensive (it is Su:m37, after all) but to my chagrin, it ended up being amazing. I pined for it for weeks after my samples were done, so finally I splurged on a full size from 11st (you can read my Guide to 11st here!)
The Su:m37 official site describes this powder wash as follows:
This powder-type cleansing form with its mild finishing texture contains acai berry, rice extracts, and enzymes, which removes skin wastes during the wash-off and makes your skin crystal clear and bright.
I suspect that's supposed to be 'foam', but hey, it is also a 'form' of cleansing, so let's roll with it!
In this post:
- What is a powder wash?
- A quick note on low pH cleanser hype
- The magic happens! A demo of of how it works
- Ingredients translation & pH result
- Why it's worth the price (for me)
I tried not to love this product, honestly. I try not to fall in love with expensive things, but Su:m37 undoes me every time.